Supporting sentence that focuses on client dream
Result your client is looking for or ultimate benefit services you offer
EST. 2022
Based in Milford, CT.
Three sentences or bullets that acknowledge their struggle.
Describe how they feel. What they've tried. Blocks they keep running into.
Three sentences or bullets that acknowledge their struggle.
Positive, dream-focused statement that shows you understand their goal
Let them know you can relate to them. "As a... I understand how frustrating..."
Empathy-focused supporting statement that shows you see them.
In just a few sentences, speak to what you believe and why you care so deeply about this work.
If you’ve lived through the challenges your clients face, name that connection.
If not, highlight your compassion and experience walking alongside those who have. The goal here? Let them feel seen, safe, and hopeful.
Share your philosophy or you've been in their shoes
Show them what's possible and give them hope
A short intro paragraph that sets the stage. It hints at the struggle or turning point moment, but doesn’t give away the whole story. (3–5 sentences, max).
The title of your brand story and points to a turning point
Your brand story is all about a turning point in your life that explains why you help the people you help. It focuses on your audience and not on you or your accomplishments or your expertise.
It shares your WHY. It makes you unforgettable.
This is the story that your clients are going to repeat back to you when you ask them what made them want to work with you.
Write this in 5 to 6 (max) paragraphs with only 2 sentences each.
Your brand story has key parts:
The Before – What life/event/struggle set the stage?
The Struggle/Turning Point – What challenge or realization changed your perspective?
The Breakthrough – What you discovered, learned, or embraced that set you on this path.
The Connection – Tie it back to your soul clients: how your story fuels your passion to help them now.
The why behind the story. It clarifies the bigger meaning or lesson from your journey.
Describe what sets your work apart. Is it your personal story, your methodology, or the way you integrate different practices?
Unique Approach
Briefly share the types of results clients have achieved with you — transformation, breakthroughs, or successes.
Proven Client Results
Highlight key certifications, degrees, or professional training that matter most to your clients.
Specialized Training & Credentials
Intro paragraph into expertise. This space should answer:
Who you help. Common struggles they face. What you bring that helps them move forward. Keep it to 3–5 sentences.
Quick intro explaining the heart of how you work/your approach
The client-focused promise that frames your expertise
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Subtitle here
Client's Name Here
"Most important pull quote from a compelling client testimonial goes right here. Most important pull quote from a compelling client testimonial goes right here."
Happy client
Most important pull quote from a compelling client testimonial goes right here.
Jelly beans biscuit chocolate cake sweet cake.
GUILTY PLEASURE
Marshmallow cotton candy topping
hobby you love
Carrot cake chocolate cake tart bears.
BIGGEST ACHIEVEMENT
Biscuit soufflé chocolate macaroon cookie.
FAVORITe PLACE
Apple pie muffin biscuit chocolate bar chocolate.
NUMBER OF PETS
Liquorice croissant sweet danish bear.
FAVE DRINK
Show your personality, warmth, and relatability. You might say that while your professional work is serious, these lighthearted details give people a sense of who you are outside of your role.
Fun Facts
