Three short sentences / bullet points about their current situation , naming their problem in clear, empathy-driven words. The goal is for them to feel seen, heart, and completely understood without "poking the bruise".
Three short sentences / bullet points about what life will look like after your offer (what’s the future outcome that they want?) This is what their life could look like if their problem was solved. They want these things to be true.
Types of coaching that's available to them and who it's for. What is the transformation they'll get from this experience.
Types of coaching that's available to them and who it's for. What is the transformation they'll get from this experience.
Types of coaching that's available to them and who it's for. What is the transformation they'll get from this experience.
Types of coaching that's available to them and who it's for. What is the transformation they'll get from this experience.
Write a short bit that highlights your expertise and how it relates to your soul client's goals. You don't need to dive deep into it, we'll do that on your about pages.
Keep each paragraph to a max of 2, maybe 3 short sentences. Bare in mind that people don't read big blocks of text. They scroll right past them. So the idea is to give them little bits to read that help them get to know you.
We can also include bullet points here if you'd like but the ultimate goal is to help them get to know you a bit and invite them to learn more and work with with you.
"What's in it for them" is the subconscious thing that's running through their mind here.